Our Green Story

Sustainable Tourism

Shamrocker Adventures, in partnership with the TreadRight Foundation, encourages the sustainable development of tourism by supporting projects that benefit the environment, heritage, and community.

TreadRight is a not-for-profit organization established by The Travel Corporation and its family of brands. To date, TreadRight has helped support more than 35 sustainability projects around the world.  Current initiatives include sponsoring the National Geographic Society’s inaugural “World Legacy Awards,” WildAid and inspiring wildlife advocates like Terri Irwin.

A leading environmentalist, adventurer and explorer, Céline Cousteau truly embodies the TreadRight philosophy. As a documentary filmmaker and gifted storyteller, Céline has travelled the world working to help amplify the voices of the amazing individuals who are working to protect ecosystems, wildlife, and people. In 2015, TreadRight welcomed Céline as our official ambassador, helping us tell the stories of our projects and partners.

Tread Right logo

Do your bit...

There are many things we can all do in our day-to-day lives to minimize our environmental impact - both at home and while travelling. TreadRight has compiled a list of ideas and suggestions for all travelers. Take a moment to learn about some simple actions you can take to reduce your impact and travel responsibly.

Breathe easy

Coach travel has been proven to reduce congestion and cause less pollution per passenger kilometre than any other transportation option.* Our coach fleet is among the most efficient in Europe and complies with EU emissions standards V & VI. The Travel Corporation participates in Smart Move, an initiative promoting the greater use of coaches' worldwide and possible reductions of CO2 emissions by at least 50 million tonnes per year as a result.

GHG Conversion Factors in Kilometres

  • Air* 0.1891 kgs CO 2 / passenger km
  • Car** 0.1915 kgs CO 2 / passenger km
  • Rail 0.0488 kgs CO 2 / passenger km
  • Coach*** 0.0287 kgs CO 2 / passenger km

* DEFRA (Dept for Environment, Food & Rural Affairs) GHG Conversion Factors 2013

** Car assumes national UK average of 1.5 people per car.

*** Assumes average of 36 passengers

Cliffs of Moher, Ireland


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